Looking for a fresh approach for New York Design Week outside of the traditional trade show model, Dumais Made hosted an independent design exhibition that showcased product in an art-focused manner befitting of the brand’s bespoke handmade pieces.

With the introduction of ‘31 DAYS’, I developed the visual and verbal storytelling framework, go-to-market strategy and launch event to reintroduce the brand and reposition the founder through a creative lens.

Photography by Shana Jade and Allegra Anderson.
Video by Shane Danahy.